Debut soccer ball designed by Kansas City artist celebrates inclusion, unity, and connection – distributed free to youth across five regions during North America’s biggest soccer moment.
One Ball for All™, a purpose-driven initiative rallying artists, partners, and global communities to fuel local impact, today announced a landmark partnership with Variety – The Children’s Charity as the global beneficiary partner for its inaugural soccer ball release.
The initiative will place custom, art-wrapped soccer balls into the hands of youth across North America – free of charge – during community-led events and Variety teams across the US and Canada. Coinciding with North America’s historic hosting of global soccer events in June and July 2026, the initiative will activate across five regions: Kansas City, Los Angeles, Atlanta, Texas, and British Columbia.
The debut ball, designed by Kansas City artist Jessica Endaya Keefer, centers themes of inclusion, mobility, unity, and connection. The ball will be unveiled at a launch event in late May, with community distributions and activations continuing throughout the summer.
“What looks like a simple ball is a powerful catalyst for connection,” said Laura Crossley, founder of One Ball for All. “Together with Variety, we’re creating opportunities for kids to experience play, build confidence, and strengthen the sense of belonging within their community – all while connecting the global momentum of international events to meaningful local impact.”
To see limited-edition ball reveals, upcoming events, and opportunities to get involved, follow @oneballforall across social media or visit oneballforall.org.
Program sponsorships are available and benefit Variety – The Children’s Charity and its global mission to ensure every child – regardless of ability, background, or circumstance – has access to mobility, inclusion, and joyful play. Brands and organizations interested in integrated sponsorship opportunities across distribution events, storytelling, and media are encouraged to contact One Ball for All at sponsors@oneballforall.org.
About One Ball for All
One Ball for All™ is a purpose-driven initiative that creates and distributes custom, art-wrapped sports balls to youth in under-resourced communities. Built as a replicable, sport-agnostic initiative tied to major cultural and sports moments, the program leans into global community to generate positive local impact. Learn more at oneballforall.org.
